Your SoFlo Boats Team is in the news again. This time with a featured article in Poker Runs America December 2017 issue.
SOUTH FLORIDA PERFORMANCE BOATS AND NOR-TECH HI-PERFORMANCE BOATS HAVE TEAMED UP IN WHAT HAS PROVEN TO BE A WINNING COMBINATION
Five years ago, Bob Crow went for his first ride in a Nor-Tech 39’ performance center-console. “I fell in love with the design and the concept,” said Crow, who owns South Florida Performance Boats in Fort Lauderdale. “It was the finest center console I experienced.”
Today, his company exclusively sells and represents Nor-Tech Hi-Performance Boats, which are built in Cape Coral, Fla. “We’re a marketing and sales firm that only supports Nor-Tech,” said Crow. It’s a very unique and effective business model.” While the official company name is South Florida Performance Boats, Crow said that his customers came up with the moniker SoFlo Boats and the name has stuck. Moving forward, Crow said the company will be known and marketed as SoFlo Boats.