SoFlo Boats


Discover the story and meet the team behind the leading Nor-Tech stocking dealership.

Our Story

The SoFlo Story

About SoFlo Boats

SoFlo Boats is a stocking Nor-Tech Boats dealership. Opened in 2012. A group of boating enthusiasts set out to make the best custom Nor-tech boats anyone has ever seen. Our clear vision, take a great boat and make it better. Blending the already high quality craftsmanship, design, and technology with components, features and concierge level service that enhance your performance experience.

Our Mission

SoFlo Boats maintains yacht quality standards. Guided on these principles, South Florida Performance Boats has gone further than we could have imagined. Our many discerning, loyal customers have joined us on a journey to make their dream boats a reality. Come see our selection of Nor-tech center console boats for sale!


The Crew

Meet The Team

Meet Bob Crow

Bob Crow

Managing Partner / Sales / Marketing


Larry Crow

Logistics |  Customer Support | Warranty


Kellie Mackenroth

Broker Manager | Closing Agent

Behind Nor-Tech’s Trendsetting High Performance Boats​