SoFlo Boats


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SoFlo Boats and Nor-Tech Hi-Performance Boats have teamed up in what has proven to be a winning combination.

Partnership Beginnings

In early 2012, Bob Crow went for his first ride in a Nor-Tech 39’ performance center console. “I fell in love with the design, and concept of a top level sport boat oriented center console…quite unique at the time,” said Crow, who is the co-founder of Soflo Boats in Fort Lauderdale. “It was the finest center console I have experienced….both ride and build quality were outstanding, I still remember the smile that early 390 Nor-Tech put on my face.”

Today, his company exclusively sells and represents Nor-Tech Hi-Performance Boats, which are built in Cape Coral, Fla. “We’re a marketing, sales and managment firm that supports Nor-Tech customers from the clean sheet of paper design process, to sitting on their boat lift, said Crow. We focus on red carpet service with a full time dedicated service manager attached to the clients boats, you have a hotline to a problem solver. It’s a unique, and effective business model. As a company we a proud of what we have achieved to this point, and continuously strive to improve the ownership experience for our boating family.

While the official company name is SoFlo Boats, Crow said that his customers came up with the moniker SoFlo Boats and the name has stuck. Moving forward, Crow said that company will be known and marketed as SoFlo Boats….the name just fit us perfectly.

A Focus On Service

When you’re dealing with owners of top tier luxury boats, there’s a level of service that’s expected and SoFloBoats delivers!

We have developed a turn-key service program that is instrumental to maintaining good relationships with our customers. Because the factory direct Nor-Tech office is located right at the end of 15th Street in Fort Lauderdale near Port Everglades, Bob’s brother Larry Crow, who runs the service department, will meet the owner of a boat that’s coming in for repairs, go over what’s needed and take it from there, its a very convenient drop off by water location that just make things go super smooth

“My job is to make sure that everyone is happy after they purchase their new or pre-owned Nor-Tech ,” said Bob Crow. “We need to have a high-end interface with the clients after they make an investment with us.” 

Get In Touch

Contact Bob Crow